EAGER’s Stolen Billboard
EAGER DRINKS & MANIFEST
EAGER’S STOLEN JUICE BOX
Can you create a giant juice box, to add to our out of home campaign, that speaks to one of our core audiences at this time of year… students?
THE ASK
Design ◆ Fabrication
Eager Drinks sees a 57% spike in cranberry juice sales among their student-age customers immediately after Freshers’ Weeks. We were asked to add to one of their out of home billboards, to emphasise the fact that cranberry juice has been shown in studies to cut the risk of symptomatic UTIs by up to 30%.
Strategically situated near university campuses in London, the billboard bore the cheeky slogan “When life gives you UTIs, drink Cranberries” alongside our giant replica Eager carton. The creative, part of Eager’s new Fresh From Reality platform, tackles a common side-effect of university hook-up culture, while promoting cranberry juice as a natural defence against UTIs.
Whilst the advert did highlight that cranberry juice is not a replacement for medication, and that the billboard doesn’t reflect official medical advice, it still attracted some students from a local campus, who ‘stole’ the juice box and took it on a jolly. A missing carton campaign was launched to encourage students to share the most elaborate signtings for a chance to win a delivery of Cranberry juice.
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