FLAT WHITE OR F*CK, OUTERNET

On 28th January FWOFO made it’s real world debut. From Rory Sutherland’s hypothetical café serving only a flat white at a fixed price… to an actual café, serving only a flat white at a fixed price. If you asked for anything other than a flat white, our staff were more than happy to oblige you with the f*arewell they wanted! Across the day 1,500 flat whites were served to our visitors, making us (unofficially) the busiest coffee shop in London… and certainly the café that sold the most flat whites! (We’re still waiting for our certificate from Guinness World Records).