PepsiCo / Porter Novelli

7up Knitted Bus

We were briefed to “Yarn-bomb” an iconic part of London, with Magda Sayeg (urban knitting artist and the inventor of yarn-bombing) to promote 7up’s brand refresh. We designed a number of solutions (from bridges to buildings). We finally settled on… a classic, iconic Routemaster bus.

We transformed the original Routemaster bus in just 8 days, into an iconic, original and refreshing sight on the London skyline. As a moveable icon it reached more eyes than a static installation, as well as global reach through press coverage and social views.


Suitcases of knitting arrived from the US


Days to knit-bomb the vintage Routemaster


Countries reached with the ‘Refresh’ campaign

The idea of knitting a bus seemed crazy… but they did it! And it looks unbelievable!

Senior Brand Manager UK & Ireland, PepsiCo
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