PopSugar / The Gathery

POPSUGAR’S PLAY/GROUND

The first PopSugar Play/Ground Festival was an immersive and interactive women-led festival in NYC, that focused on helping women live their happiest, healthiest lives.

As PopSugar’s first large experiential tent-pole event, the brief was to engage their millennial-minded, female-focused audience with a one-of-a-kind playful expo inspired by school playgrounds. We were asked by festival organisers The Gathery to translate their vision of a “grown-up playground” to life in a series of conceptual 3D imagery which were used to construct the festival.