ALPRO / RICHMOND & TOWERS

TIA KOFI ✕ ALPRO

To celebrate the launch of their My Cuppa and Barista ranges, plant-based pioneers Alpro wanted an answer to that age old question… tea or coffee?

We were asked by Alpro and Richmond & Towers to devise the best way on social to ask the question, and showcase Alpro’s latest product ranges for tea and coffee.

We thought there’s no one better placed to pose the question, in a fun and fabulous way, than Tia Kofi! Renowned British drag queen, best know for competing in Season 2 of RuPaul’s Drag Race UK (2021).

Tia and Alpro asked people to spill the tea, declaring if they’re on Team Tea or Team Coffee whilst sharing a pic their beverage of choice. In a competition, across Facebook and Instagram, finalists not only got their pics judged (tooted or booted) by Tia herself, but were in the running to win some amazing Alpro goodies.