GiffGaff’s World’s Largest Magic Eye Illusion
GIFFGAFF & SPLENDID
WORLD’S BIGGEST MAGIC EYE
Can you design the world’s largest magic eye illusion, to highlight the rising number of people in the UK affected by ‘inattention blindness’?
THE ASK
Creative Direction ◆ Design
To demonstrate just how many people are missing things right in front of them, we helped giffgaff and Splendid Comms unveil the world’s biggest magic eye illusion, in London.
The one-of-a-kind artwork contained the hidden message ‘Seeing things more clearly?’ in a bid to get the nation to notice the great phone and monthly airtime deals that are passing them by, due to them not paying attention to what’s around them.
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