eveSleep’s Firm or Soft?
EVE SLEEP & HOLY WOW
EVE SLEEP’S FIRM OR SOFT?
Can you design eveSleep’s first ever retail space, to help people discover if they prefer it firm or soft?
THE ASK
Creative Direction ◆ Project & Event Management ◆ Fabrication ◆ Event Management
To launch wunderflip, eveSleep’s double-sided adaptive comfort range of mattresses, we were asked to create a retail space in which consumers could not just try before they buy but play before they pay. So we designed a retail pop-up where each product accompanied a game interaction where the firmness or softness was key!
TO FIND OUT MORE, VISIT EVESLEEP.CO.UK/FIRM-OR-SOFT
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