Cadbury’s Huge Hide
CADBURY’S & GIRL & BEAR
CADBURY’S HUGE EASTER EGGS
Can you create HUGE Cadbury’s easter eggs, to hide up and down the UK, as part of our real world Huge Hides campaign?
THE ASK
Design ◆ Fabrication ◆ Install
As Cadbury’s brought back their digital “Worldwide Hide” for a second year, we were asked by Cadburys and Girl & Bear to bring the campaign to the real world by creating a series of HUGE 3m high eggs to “hide” across the UK, alongside the relaunch of the online platform. The Huge Egg locations were linked to the stories of eggs hidden on the platform, and so featured the stories of why they we are hidden there, and by whom.
The “Huge Hides” popped up across the UK, including along the River Thames in London and Old Trafford, Manchester. And in celebration of Cadbury’s partnership with Manchester United, Cadbury has created three limited edition Cadbury Dairy Milk and Manchester United Easter eggs. Football fans will be able to access a special WorldWide Hide platform that is co-branded and offers a virtual “Man Utd egg” to hide for their loved ones for free.
Ask The Impossible supported Cadbury global agency, VCCP London, VCCP CX and Girl&Bear on the campaign. “Cadbury Worldwide Hide” rolled out across Cadbury’s key markets UK, Ireland, Australia and South Africa. The campaign included TV, BVOD, social, display, OOH, DOOH, PR, in-store and online, and of course the HUGE Eggs.
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