Celebrity XX Projection
CELEBRITY X CRUISES & GOOD RELATIONS
CELEBRITY XX PROJECTION
Can you re-name our cruise ship Celebrity X Beyond to celebrate International Women’s Day?
THE ASK
Creative Direction ◆ Production
CelebrityXCruises wanted to go that XXtra mile, to celebrate International Women’s Day, to announce that a third of its bridge officers are women, serving under Captain Kate McCue. We were asked to help them mark International Women’s Day by changing their normal ‘X’ logo to ‘XX’ on their new ship Celebrity Beyond, in port in France, in honour of the female chromosome.
In an industry where fewer than 2% per cent of mariners are women, Celebrity X wanted to celebrate that 32% of its bridge officers are women and highlight the importance of supporting women in marine careers.
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