Deliveroo Valentine’s Bouquets
DELIVEROO & THE ROMANS
VALENTINE’S DAY NEW ARRANGEMENTS
In 2026 traditional relationship labels feel increasingly outdated. Instead, young Brits are embracing fluid, nuanced and crucially authentic ways of connecting. Can you help us bring our bouquet concept to life for Valentine’s Day?
THE ASK
Creative Direction ◆ Design ◆ Fabrication
We were asked by Deliveroo, and The Romans, to create the packaging for their ‘New Arrangements’ bouquet collection, and designed by Kaiva Kaimins, founder of Instagram’s ultra-curated floral studio LoverGirl, with relationship insights from dating expert and author Oloni.
Deliveroo launched their ‘New Arrangements’ for Valentine’s Day as a limited-edition collection of bouquets that celebrate the diversity of the blossoming modern dating landscape, including ‘The Ethical Non-Monogamy’, ‘The Throuple, and the ‘Non-Demi-Curious Semi-Binary”. Customers in London, Manchester, Birmingham and Brighton could order a £10 bouquet from local florists exclusively on the Deliveroo app from 12th-14th February.
The campaign was based on research from Deliveroo, that almost two-thirds (64%) of young Brits were planning to gift something this Valentine’s Day, with flowers still topping the list for 63%. But here’s the twist: 39% admit they struggle to find a gift that feels true to their relationship, and nearly a third (32%) ghosting clichéd Valentine’s options.
To learn more about the campaign, visit
deliveroo.co.uk/valentines-2026
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