Deliveroo’s Oasis Commemorative Forks
DELIVEROO & THE ROMANS
KEEPS MILK FRESH COMMEMORATIVE FORKS
Based on a legendary story Noel Gallagher often tells about his brother Liam, can you create a limited edition commemorative fork that “keeps milk fresh” (definitely, maybe) to celebrate Oasis’ reunion tour?
THE ASK
Creative Direction ◆ Design ◆ Fabrication
To celebrate the long awaited Oasis Live ’25 reunion tour, we were asked by Deliveroo and The Romans to create a limited edition run of commemorative forks. On each of the 5 nights that the brothers perform in Manchester, when ordering a pint of milk via Deliveroo HOP, customers will be in with a chance of nabbing their very own Keeps Milk Fresh fork – a ‘CommemoROOtive’ keepsake, with a twist.
Based on the now-iconic anecdote in which Noel Gallagher discovered his brother Liam had put a fork in his pint of milk to “keep it fresh” after spotting a spoon in an open bottle of champagne in Noel’s fridge the last time he’d been over. Deliveroo commissioned these “commemROOative” forks as a keepsake for fans, referencing the Gallagher brothers’ “IYKYK anecdotes” and their song “Milk Bottle Baby”.
“We’re buzzing for the brothers’ big return to Manchester this July… so we wanted to mark the occasion and give local superfans a free keepsake, created by Deliveroo, that celebrates the iconic duo”
Luke Baker, City Manager for Manchester at Deliveroo
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