Greggs ✕ Top Trumps Tower of Cards
GREGGS & HOPE & GLORY
GREGGS ✕ TOP TRUMPS TOWER OF CARDS
To announce Greggs’ latest collaboration, with super popular card game Top Trumps, can you build us a giant tower of cards in our home town of Newcastle?
THE ASK
Creative Direction ◆ Design ◆ Fabrication
In order to create some buzz around the iconic bakery chain’s own version of Top Trumps, we were asked by Greggs and Hope & Glory to build a giant tower of cards in the heart of Newcastle. The 4m high structure appeared on Quayside and featured the iconic bakes on oversized versions of the Top Trumps cards.
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