Sanpellegrino’s Burst of Italy
SANPELLEGRINO & OGILVY
SANPELLEGRINO’S BURST OF ITALY
Bursting with sunshine and all the magic of a Sicilian summer, Sanpellegrino’s authentic drinks from Italy are made with 100% natural ingredients, how do we bring a burst of Italian summer to London this October?
THE ASK
Creative Direction ◆ Design ◆ Fabrication ◆ Event Management
We were asked by Sanpellegrino and Ogilvy to bring the Sicilian summer to life in London, to showcase the brand’s diverse range of sparkling fruit drinks, and now including their new ZERO range for 2025, with no added sugar.
Filled with fresh fruit straight from Italy, we created a pop-up piazza! Starring Sanpellegrino’s Piaggio Ape, delivering a host of fruits and drinks, alongside our fruit stall, bursting with a whole variety of fresh fruits… from melons to pomegranates, peaches and clementines, oranges, lemons and more… to show case all the frizzante flavours in the range.
Guests were treated to an authentic slice of Italian life, as our space was hosted by our Italian friends who helped guests get into the effervescent Italian zest for life, playing games, singing, and helping guide them through the choices available.
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