Sleep Calm and Carry On
BENSON’S FOR BEDS & HOLY WOW
SLEEP CALM & CARRY ON
Can you design a shoot concept to share the astonishing statistic that 9/10 experience personality changes due to lack of sleep, and help launch our new sleep improvement programme?
THE ASK
Creative Direction ◆ Design ◆ R&D ◆ Fabrication
Forget being ‘hangry’, modern Brits are more likely to be ‘tangry’ … tired and angry. We were asked by Bensons For Beds and Holy Wow to bring to life a recent study by Bensons for Beds which revealed that nine in 10 people suffer from ‘tangry’ behaviour. Signs of being ‘tangry’ include overreacting to small issues, being impatient, and feeling like a different person. So we invented, Sleep Calm & Carry on and our 50/50 shoot.
To help prevent these symptoms from occurring the bed and mattress retailer launched Sleep Calm and Carry On as an exclusive sleep improvement programme to help people improve their sleep so they feel less ‘tangry’. The 6-part programme, which contains hints and tips on how to unwind, relax and optimise your sleep, is available on the Bensons website.
TO FIND OUT MORE, VISIT BENSONSFORBEDS.COM/SLEEP-CALM
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