Tour de Škoda
ŠKODA & LEO BURNETT
Le Tour de Škoda
Can you recreate the Tour De France in Surrey, to surprise and delight unsuspecting cyclists in the heart of the English countryside?
THE ASK
Creative Direction ◆ Design ◆ Location Scouting ◆ Casting ◆ Costuming ◆ Production ◆ Fabrication ◆ Shoot Management
To announce their 20th year as the official automotive partner for the world’s most prestigious cycling event, the Tour de France 2023, Škoda wanted to celebrate. We were asked to bring the make the Tour a reality in a slice of the British countryside to surprise and delight unassuming Sunday morning cyclists.
We took over one of the UK’s top cycling hotspots, to recreate the atmosphere of a Tour finish line. Locals were met by screaming fans as they triumphed up the hill and received a professional commentary of their riding from renowned sports presenter and pundit, Simon Brotherton.
We took over one of the UK’s top cycling hotspots, to recreate the atmosphere of a Tour finish line. Locals were met by screaming fans as they triumphed up the hill and received a professional commentary of their riding from renowned pundit, Simon Brotherton.
FOR A TASTE OF THE TOUR, VISIT SKODA.CO.UK/TOUR-DE-SKODA
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