ASICS House of Tennis
ASICS & PITCH
ASICS’ HOUSE OF TENNIS
Can you transform a house in Wimbledon into Novak Djokovic’s pre-tournament training camp… for journalists, influencers and retailers, as well as ASICS athletes and special guests, to experience ahead of the tournament?
THE ASK
Creative Direction ◆ Project & Event Management ◆ Fabrication & Styling ◆ Catering ◆ Apparel
In anticipation of Wimbledon 2023, we were asked by ASICS and Pitch to create an ‘experiential training camp’, based on Novak Djokovic’s personal pre-tournament routine. The house, a stones throw from Centre Court, would play host to 150 guests who would experience what it’s like to prepare for a major tennis tournament. The House of Tennis would also provide a space for ASICS athletes to relax and prepare ahead of tournament.
The house was divided into several key areas, including: a Nutrition Zone where guests could enjoy a specially prepared menu designed to optimise physical performance (informed by Novak Djokovic’s own dietary requirements); the Locker Room, where guests and athletes could don their new ASICS tennis kit; a Mindfulness & Meditation Zone, where guests followed Novaks mental preparation in anticipation of a major tournament; and the Training Area, which no only hosted a masterclass in tennis skills, but also hosted Novak’s surprise appearance.
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