ASICS House of Tennis
ASICS & PITCH
HOUSE OF TENNIS 2024
For the House of Tennis 2024, how can we showcase our latest research into the benefits of playing tennis on physical and mental wellbeing, in an event house – for journalists, influencers, retailers and our athletes – at Wimbledon 2024?
THE ASK
Creative Direction ◆ Project & Event Management ◆ Fabrication & Styling ◆ Catering ◆ Apparel
We worked with Pitch’s creative team to rationalise ‘MindLab’. Styled like an athletes retreat, the House was dressed with scientific paraphernalia combined with natural elements, plants, and textures, to create the perfect environment to showcase ASICS’ research. The space also brought to life the brand’s sound body, sound mind approach to balancing physical and mental health, and also celebrating their Japanese heritage.
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