Using the strapline for their global campaign “White Rum Has a New Captain”, we were asked to creating compelling online content that “hijacks the summer” with a celebrity guest. Where do you find celebs in the summer months? On their yachts in the Mediterranean, of course. So we plotted a hijacking of Nicole Scherzinger’s yacht in Cannes, with professional pirate Captain Morgan. We captured, edited, and released photo and video content live on Diageo’s and Nicole’s social channels as the real time ‘hijacking’ took place over the course of 6 hours.