Domino’s Eau De Passion
DOMINO’S & ONE GREEN BEAN
EAU DE PASSION
Can you help us spice up Valentine’s Day, formulating and producing a limited edition Pepperoni Passion inspired fragrance for pizza lovers across the nation?
THE ASK
Creative Direction ◆ Design ◆ R&D ◆ Production
Following insight that Domino’s typically sees a 50% increase in demand for its Pepperoni Passion pizza each year on Valentine’s Day, we worked with One Green Bean and Domino’s to develop a fragrance inspired by their most popular pizza. As a limited-edition eau de toilette, it features irresistible notes of spicy pepperiness, with a woody, warm base.
Inspired by the iconic Pepperoni Passion, we developed a scent that bottled the magic of Domino’s most popular pizza. With spicy top notes, middle notes of warm pepperiness, finishing with base notes of wood and smoke… the scent brings to life the ‘passion’, for pizza lovers. We then blended the fragrance into a limited edition batch, available to claim from Domino’s website for Valentine’s Day.
To accompany the fragrance we created a bespoke bottle. Inspired by Domino’s pizza shapes and pepperoni placement, the bottle, with its clean lines and triangular facets, would happily sit along side the most iconic fragrances.
To launch Eau De Passion, OGB pulled Married at First Sight UK star Luke Debono to showcase the pizza-inspired bottle with his signature flair, in a steamy nod to fragrance ads, as he revealed his quest to find passion for Valentine’s Day.
The Eau De Passion campaign achieved 111 pieces of coverage, with an estimated reach of nearly 1 billion views globally.
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