FWAW Gino’s Supermarket
LOVE FOOD HATE WASTE, 72 POINT & KINDRED
GINO’S SUPERMARKET
Can you transform a venue into Gino’s Supermarket to help Gino D’Acampo fight food waste during Love Food, Hate Waste’s Choose What You Use campaign?
THE ASK
Set Design ◆ Production & Styling ◆ Casting ◆ Location Scouting
As part of Love Food Hate Waste’s Choose What You’ll Use campaign, encouraging people to buy loose fruit and vegetables to stop food waste, we were asked to create Gino’s Supermarket set for a shoot featuring the one and only, Gino D’Acampo.
Surprising unsuspecting shoppers, Gino lay in wait as shoppers browsed the produce. As shoppers reached for pre-bagged items, Gino would unleash himself on them, accompanied by a specially penned tune ‘All the Single Veggies’. Whilst feeling fruits and sniffing vegetables, he explained all the benefits of opting for loose produce, not only in avoiding waste, but also as a tastier, better quality, and healthier way of shopping! Choose what you’ll use!
TO FIND OUT MORE, VISIT LOVEFOODHATEWASTE.COM
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