Gucci Cosmos

GUCCI
GUCCI COSMOS EXHIBITION

Can you bring to life Gucci Cosmos, the House’s global touring exhibition celebrating over 100 years of history, innovation, and creative legacy, with contemporary artist and creative visionary Es Devlin?

THE ASK

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With the exhibition design by contemporary artist Es Devlin, Gucci Cosmos traces one of many possible constellations connecting the ideas and inventions set in motion by the creative directors and artisans over the past 102 years. Italian fashion theorist and critic Maria Luisa Frisa has drawn together treasures, many of which take their first trip outside of the archive, to portray how Gucci has and continues to not only mirror the times, but also define them.

The exhibition began with a simulacrum of what is arguably the birthplace of Gucci: the red-lacquered elevator of the Savoy Hotel, where house founder Guccio Gucci worked as bell boy as a young man at the end of the 19th century. There, he witnessed the growing need for luggage among the upper classes in a fast-changing world. It was an experience he brought back to Florence, where he founded Gucci as a luggage maker in 1921 , and the house’s origins are nodded to at Gucci Cosmos with a recreation of the Santa Maria del Fiore church’s Brunelleschi-designed dome sitting at the exhibition’s street-level entranceway.

A labyrinthine series of revolving doors lead guests through the exhibition’s various rooms and worlds, which often feature immersive elements. ‘Portal’ looks once again towards the brand’s origins in travel with a gently rotating luggage belt – complete with suitcases, trunks and hat boxes, both archival and from recent designers at the house – while ‘Zoetrope’ evokes photographer Eadweard Muybridge’s 1878 moving-image invention with swirling footage of horses that emerge as apparitions across equestrian-inspired pieces from Gucci’s various eras.

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