Lidl’s In Katie’s Corner
LIDL
‘IN KATIE’S CORNER’ BOXING SHORTS
Can you help us celebrate Irish boxing legend Katie Taylor’s historic homecoming fight against Flora Pili at Croke Park, by creating an exclusive run of bespoke ‘In Katie’s Corner’ boxing shorts?
THE ASK
Creative Direction ◆ Design ◆ Fabrication
We were asked by Lidl Ireland to design and fabricate a range of Limited-Edition merchandise… Lidl-branded boxing shorts, which were then sold exclusively online with 100% of the proceeds going to Family Carers Ireland. The shorts sold out within 24 hours.
As part of the campaign, Lidl officially renamed its hometown branch in Bray, County Wicklow (Katie’s birthplace) to “The Katie Taylor Lidl Store,” complete with a commemorative plaque and a massive exterior mural of the athlete, who now returns as undisputed three time and two weight world champion.
To learn more about the campaign, visit
lidl.ie/katie-taylor-shorts
Ask The Impossible © 2026. All rights reserved.
All other copyrights and trademarks are the property of their respective owners.