Regatta Emergency Box
REGATTA & 72 POINT
REGATTA’S EMERGENCY BOX
With 50% of people put off “getting outdoors” by the cold, and 38% because of the rain… can we create a break glass in case of emergency unit containing Regatta jackets?
THE ASK
Creative Direction ◆ Design ◆ Fabrication
We helped outdoor gear gurus Regatta and 72 Point outfit the UK’s wettest place, Martinstown in Dorset, with a “break glass in case of emergency” cagoule unit, for walkers caught in a downpour. The cagoule contraption installation came hot on the heels of Regatta research which revealed that almost a quarter of Brits conjure up excuses to dodge a jaunt in the great outdoors.
“We’re trying to get people out and about, whatever the weather… there’s no such thing as bad weather, only bad outfits”
Regatta Spokesperson
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