Walkers Snackstumes
WALKERS & SPLENDID
WALKER’S SNACKSTUMES
Can you make 200 Scarily Giant Snackstumes? Half giant Monster Munch, half giant Wotsits, to go on sale to consumers for Halloween?
THE ASK
Creative Direction ◆ Branding & Design ◆ Fabrication ◆ E-Commerce ◆ Shipping
To drive fame for the Walkers Giants snacks range at Halloween and amplify the ‘Scarily Giant’ campaign platform, we were asked by Walkers and Splendid Communications to create and launch range of limited edition Scarily Giant Snackstumes.
In R&D we rationalised that inflatable costumes would be the most practical. With custom printed Wotsit and Monster Munch textured fabrics, made to the iconic shapes, and featuring powerful inbuilt fans that would allows recipients to head out for Halloween night confident they’d say scarily giant for the evening!
In addition to the costumes, we created the Snackstumes brand, website, and packaging. The units were sold online and shipped in the boxes, with influencer costumes gifted in scarily giant crisp packets!
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